What's the Difference Between Content Marketing and Inbound Marketing?

February 06, 2018

Is there a difference between content marketing and inbound marketing or are you just trying to confuse me? Marketers, both professional and amateur, are ...

Why Hiring An Entry Level Marketing Coordinator has a Sh*tty ROI

January 08, 2018

You know you need to add marketing help to your team in 2018. You cannot afford to pay an executive-level person, but you as the CEO or COO don't have the ...

Qualifying Target Customers and Pinpointing Their Core Needs

December 04, 2017

THE most important conversation a salesperson has with their target persona is the discovery call. It is in this moment you are determining whether to ...

Is LinkedIn Sales Navigator Worth It For Lead Generation?

October 15, 2017

 

As a business development manager, I’m tasked with helping my firm grow relationships with previous clients as well as identify and develop new ...

Generating Business Name Ideas Can Be Like Making Rocks Fly

August 10, 2017

I came to marketing from a non-traditional direction. Most of my colleagues and competitors became marketers after spending time in some creative aspect of ...

Why Hiring an Agency on a Marketing Retainer Agreement Makes Sense

July 10, 2017

When we launched our firm a dozen years ago, we focused on project work - meaning we sold our services on a project-by-project basis - for several reasons. ...

How To Integrate Sales and Marketing for Consulting Firms

May 17, 2017

Consulting firms are struggling to adapt to changes in the sales and marketing playing field. They have hired a marketing person, they’re writing a blog and ...

10 PowerPoint Best Practices for Creating Better Presentations

May 09, 2017

Microsoft PowerPoint is the most relied upon software for making presentations. There are other applications, but PowerPoint is by far the most commonly ...

3 Mistakes Consulting Firms Make in New Client Acquisition

April 26, 2017

Consulting firms often suffer from their history. They are reluctant to admit that things have changed and that they must adapt. In their defense, unless ...

How the Consulting Sales Process Can Become Profitable

April 07, 2017

Consulting firms have historically struggled with understanding the consulting sales process and constructing it in a way that maximizes results for them. ...