Robert Cook

Robert Cook
Creative Director - Neos Marketing

Recent Posts

6 Design Tactics to Strengthen Branding in Your Inbound Marketing

September 12, 2018

Your ongoing branding efforts are your first line of defense against perceptual genericide. The primary legal definition of genericide is the abandonment of ...

What Is A Brand Identity System?

March 01, 2018

The term 'Brand' is tossed about so much that it has lost it’s core meaning. But in the context of identity it has a very specific meaning. Brand Identity ...

10 PowerPoint Best Practices for Creating Better Presentations

May 09, 2017

Microsoft PowerPoint is the most relied upon software for making presentations. There are other applications, but PowerPoint is by far the most commonly ...

5 Clear Ways To Strengthen Your Visual Identity

September 29, 2016

Your visual identity includes all of the visible elements of your brand. Color palette, uniform and authorized imagery, form and shape convey the symbolism ...