Frank Todaro

Frank Todaro

Recent Posts

Focus Now on Achieving 2018 Marketing Goals and Planning for 2019

September 11, 2018

As hard as it is to believe September is here, school is back in session and there are only four months left to achieve the 2018 goals you set at the ...

What's the Difference Between Content Marketing and Inbound Marketing?

February 06, 2018

Is there a difference between content marketing and inbound marketing or are you just trying to confuse me? Marketers, both professional and amateur, are ...

Generating Business Name Ideas Can Be Like Making Rocks Fly

August 10, 2017

I came to marketing from a non-traditional direction. Most of my colleagues and competitors became marketers after spending time in some creative aspect of ...

How To Integrate Sales and Marketing for Consulting Firms

May 17, 2017

Consulting firms are struggling to adapt to changes in the sales and marketing playing field. They have hired a marketing person, they’re writing a blog and ...

3 Mistakes Consulting Firms Make in New Client Acquisition

April 26, 2017

Consulting firms often suffer from their history. They are reluctant to admit that things have changed and that they must adapt. In their defense, unless ...

How the Consulting Sales Process Can Become Profitable

April 07, 2017

Consulting firms have historically struggled with understanding the consulting sales process and constructing it in a way that maximizes results for them. ...

What is a Content Map and How to Get Started (Part 2)

September 27, 2016

 

Once you get past the generalities around what a content map is and how it works, you come face to face with just how big the task can get if you are not ...

What is a Content Map and How to Get Started (Part 1)

September 21, 2016

A content map is an integral part of any B2B inbound marketing campaign. At least that is what the pros say...and it seems right. After all, if you want ...

3 Questions Answered About Buyer Persona Creation

September 01, 2016

One of the most important aspects of a B2B Strategic Marketing Plan is a clear definition of a company’s target customers. It is vital to understand their ...

Differentiating Mission and Vision for Effective Marketing Strategy

August 12, 2016

One of the eternal challenges faced by strategic planners and market planners when developing an effective marketing strategy is grasping the difference ...