I came to marketing from a non-traditional direction. Most of my colleagues and competitors became marketers after spending time in some creative aspect of marketing. Many were designers or writers or even salespeople. I came to it from engineering. I know that doesn’t make any sense, but it seemed a good idea at the time. My degree is in mechanical engineering and, believe it or not, I learned some things about marketing and branding in engineering school.
One elective I took was in Aeronautical Engineering Principles. I hardly paid attention because either the teacher or the subject just wasn’t interesting to me at the time. I got out of the class successfully and didn’t think about it much until I got involved in a naming project for a client a few years ago.
One of the basics of aeronautics is the balance of lift, drag and propulsive force necessary to make something fly. You need enough force to move the object forward fast enough to overcome drag and take advantage of the lift that comes from the shape of the object. I remember the instructor saying, "With enough force you could make a rock fly".