You know you need to add marketing help to your team in 2018. You cannot afford to pay an executive-level person, but you as the CEO or COO don't have the knowledge and time to manage a website, build a social media following, update your branding, learn graphic design and handle the regular updates to marketing collateral that is becoming necessary to grow your business.
So what should you do? The obvious choice is to hire what you can afford - a young, tech savvy entry level marketing coordinator right out of college who is hungry and knows about digital marketing! It sounds like a reasonable idea, right? They are on the web and their smartphone all the time. They can get your company up to speed on social media because the younger generation does that in their sleep. You can pay them to learn about website design and graphic design - how hard can it be?