As a business development manager, I’m tasked with helping my firm grow relationships with previous clients as well as identify and develop new clients. Essentially, prospecting clients has become my breakfast, lunch and dinner. With that said, whenever a recruiter, colleague or sales rep starts to discuss lead generation with me it seems to always begin with a LinkedIn discussion promptly followed by, “Well, have you tried their Sales Navigator Membership Program?” Many wave it off and say that it’s not in their budget to provide this resource for their team. Or a rep will say it’s not worth it if their company won’t cover the cost. 9 out of 10 times I typically find out that most people have no idea what LinkedIn Sales Navigator is and, further, that they simply shut down the idea upon hearing the cost of upgrading their current subscription. The scenario played out again this morning while grabbing coffee.
So, the question remains: Is Sales Navigator worth it?